SHOPPING - A REAL EXPERIENCE?
‘Going shopping’ is not a straightforward event anymore.
Look at these shops. Yes they really are shops! Leave your ‘normal’ life and enter a new world. In fact it can be a fantasy experience.
Do you enter the land of the giants? Are you meant to feel this is your start to plan your escape to your fantasy holiday? The design is actually meant to simulate Gullivers Travels and encourages the mind into a play situation. Whatever the reason for the design, reality is exaggerated and our minds can be distorted to adapt to a hyperreal situation.
A further example is the O2 shop which takes the hyperreality further with its futuristic space age look.
Does this simulation even trick the mind into feeling temperature?
pictures taken from DESIGN FOR SHOPPING by SARA MANUELLI